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Nike’s Brand Personality

This article will discuss Nike’s brand personality and the type of consumer that they are targeting.

Photo cred via SlideShare

Nike is the leader in athletic performance apparel and shoes. One of the reasons that they stay at the top of the industry is because of their brand personality.

A brand personality is how the brand is perceived by its consumers and how the brand portrays itself. Nike’s personality is athletic. Period. They pride themselves on providing the best athletic gear.

They have an appeal to all athletes no matter what sport. They have successful products in every major sport around the world. Baseball, basketball, football, soccer, tennis, golf, track, and the list goes on and on.

If you go to any sporting event, chances are you will see multiple athletes sporting Nike gear. Since they create a personality of being a cool, successful athletic brand, athletes want Nike.

Another thing that supports their brand personality is the amount of world class athletes that endorse Nike. Lebron James, Venus Williams, Tiger Woods, and Michael Jordan are just a few of the top athletes signed with Nike.

Nike is unique in the fact that they have a huge target market. They target athletes, but they don’t focus on a specific age range. Nike has appeal to athletes from adolescence, to adulthood, to parenthood. Anyone from birth to 80 who strives to be an athlete can be seen wearing Nike.

I am definitely part of Nike’s target market. I am a multiple sport athlete who wants the best sport performance gear that I can get. I own shoes, shirts, jerseys, shorts, pants, and sweatshirts that have the Nike swoosh. I have Nike gear I use for running, baseball, basketball, and exercising.

Nike’s brand personality is great, and that is why they are the most popular sports performance brand today.

What do you think about Nike’s personality? Are you their target consumer? Let me know in the comments below!

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